Don Tapscott & Alex Tapscott The technology likely to have the greatest impact on the future of the world economy has arrived, and it's not self-driving cars, solar energy, or artificial intelligence.
It's called the blockchain.
The first generation of the digital revolution brought us the Internet of information. The second generation - powered by blockchain technology - is bringing us the Internet of value: a new, distributed platform that can help us reshape the world of business and transform the old order of human affairs for the better.
Blockchain is the ingeniously simple, revolutionary protocol that allows transactions to be simultaneously anonymous and secure by maintaining a tamperproof public ledger of value. Though it's the technology that drives bitcoin and other digital currencies, the underlying framework has the potential to go far beyond these and record virtually everything of value to humankind, from birth and death certificates to insurance claims and even votes.
Why should you care? Maybe you're a music lover who wants artists to make a living off their art. Or a consumer who wants to know where that hamburger meat really came from. Perhaps you're an immigrant who's sick of paying big fees to send money home to loved ones. Or an entrepreneur looking for a new platform to build a business.
And those examples are barely the tip of the iceberg. This technology is public, encrypted, and readily available for anyone to use. It's already seeing widespread adoption in a number of areas. For example, forty-two (and counting) of the world's biggest financial institutions, including Goldman Sachs, JPMorgan Chase, and Credit Suisse, have formed a consortium to investigate the blockchain for speedier and more secure transactions.
As with major paradigm shifts that preceded it, the blockchain will create winners and losers. And while opportunities abound, the risks of disruption and dislocation must not be ignored.
Don Tapscott, the bestselling author of Wikinomics, and his son, blockchain expert Alex Tapscott, bring us a brilliantly researched, highly listenable, and utterly foundational book about the future of the modern economy. Blockchain Revolution is the business leaders' playbook for the next decade and beyond.
Don Tapscott & Alex Tapscott Las primeras cuatro décadas del internet nos han proporcionado, entre otros avances, el correo electrónico, la "world wide web", las redes sociales, y el almacenamiento en la nube. Todo ello, nos ha permitido reducir los costes de investigar, colaborar, e intercambiar información y ha ocasionado la aparición de nuevos medios de comunicación y entretenimiento. Pero el internet tiene serias limitaciones para la actividad económica, ya que seguimos sin poder establecer de una manera fiable la identidad del otro ni confiar en él para intercambiar dinero sin el aval de un tercero, quien además almacena nuestros datos con fines lucrativos o de seguridad.
Por fin, esto está cambiando. Gracias al "blockchain" podemos enviar dinero de manera directa y segura a otra persona sin que intermedie un banco, una tarjeta de crédito, o PayPal. Además, nuestra información de usuario permanece privada y segura mientras que toda actividad es transparente e incorruptible. No es necesario confiar en el otro porque la confianza es intrínseca al sistema.
Aunque el "bitcoin" es una de sus aplicaciones existentes más conocidas, esta tecnología abre un nuevo mundo de posibilidades dado que puede albergar cualquier tipo de documento legal sin que ningún Estado, persona, o empresa las controle o fiscalice, desde partidas de nacimiento y defunción, escrituras e historiales clínicos hasta votos, origen de los alimentos y cualquier cosa que pueda codificarse.
Don Tapscott SELECTED AS A 2008 BEST BUSINESS BOOK OF THE YEAR BY THE ECONOMIST
The Net Generation Has Arrived. Are you ready for it?
Chances are you know a person between the ages of 11 and 30. You've seen them doing five things at once: texting friends, downloading music, uploading videos, watching a movie on a two-inch screen, and doing who-knows-what on Facebook or MySpace. They're the first generation to have literally grown up digital--and they're part of a global cultural phenomenon that's here to stay.
The bottom line is this: If you understand the Net Generation, you will understand the future.
If you're a Baby Boomer or Gen-Xer: This is your field guide.
A fascinating inside look at the Net Generation, Grown Up Digital is inspired by a $4 million private research study. New York Times bestselling author Don Tapscott has surveyed more than 11,000 young people. Instead of a bunch of spoiled “screenagers” with short attention spans and zero social skills, he discovered a remarkably bright community which has developed revolutionary new ways of thinking, interacting, working, and socializing.
Grown Up Digital reveals: How the brain of the Net Generation processes information Seven ways to attract and engage young talent in the workforce Seven guidelines for educators to tap the Net Gen potential Parenting 2.0: There's no place like the new home Citizen Net: How young people and the Internet are transforming democracy
Today's young people are using technology in ways you could never imagine. Instead of passively watching television, the “Net Geners” are actively participating in the distribution of entertainment and information. For the first time in history, youth are the authorities on something really important. And they're changing every aspect of our society-from the workplace to the marketplace, from the classroom to the living room, from the voting booth to the Oval Office.
The Digital Age is here. The Net Generation has arrived. Meet the future.
Don Tapscott & Anthony D. Williams In just the last few years, traditional collaboration-in a meeting room, a conference call, even a convention center-has been superseded by collaborations on an astronomical scale.
Today, encyclopedias, jetliners, operating systems, mutual funds, and many other items are being created by teams numbering in the thousands or even millions. While some leaders fear the heaving growth of these massive online communities, Wikinomics proves this fear is folly. Smart firms can harness collective capability and genius to spur innovation, growth, and success.
A brilliant guide to one of the most profound changes of our time, Wikinomics challenges our most deeply rooted assumptions about business and will prove indispensable to anyone who wants to understand competitiveness in the twenty-first century.
Based on a $9 million research project led by bestselling author Don Tapscott, Wikinomics shows how masses of people can participate in the economy like never before. They are creating TV news stories, sequencing the human genome, remixing their favorite music, designing software, finding a cure for disease, editing school texts, inventing new cosmetics, or even building motorcycles. You'll read about:
-Rob McEwen, the Goldcorp, Inc., CEO who used open source tactics and an online competition to save his company and breathe new life into an old-fashioned industry.
-Flickr, Second Life, YouTube, and other thriving online communities that transcend social networking to pioneer a new form of collaborative production.
-Mature companies like Procter & Gamble that cultivate nimble, trust-based relationships with external collaborators to form vibrant business ecosystems.
An important look into the future, Wikinomics will be your road map for doing business in the twenty-first century.